SEO Trends in 2016 & 2017 Udaipur

The only constant in the world of SEO is change. Google search results can bring forth series of emotions.

Fear.

Pride.

Anger.

Anxiety.

Excitement.

Social media news, new technologies and Google algorithm changes will continue to keep digital marketers on their toes.

The goal of all search engines is to provide users with the most relevant results that match whatever the eager searcher is searching for. RankBrain is Google’s latest algorithm attempt to improve search results for its users. RankBrain is a machine-learning artificial intelligence system that’s used to help process its search results. RankBrain is part of Google’s Hummingbird search algorithm.

Statista.com reported that, as of 2015, there were about 1.17 billion people using Google, searching over 50,000 queries every second, which translates to over five billion searches per day.

Unlike days of past, people are looking to interact with brands. And the best and easiest way to do that is online. 2016 is shaping up to be the year of user experience.

Recently, Search Marketing Expo revealed the latest trends and takeaways in the world of SEO.

1. Mobile (will continue to be) is the future – if they haven’t already, mobile searches will surpass desktop in 2016.  Smartphones are expected to achieve 90 percent U.S. market penetration by 2016. And Mobile searches are converting to sales: nearly 80% of local searches on mobile devices turn into a purchase.

The first step a business should take is taking a hard look at their website. When was the last time it was updated or rebuilt?

Web technologies are changing rapidly and the consumer’s attention span is only decreasing, while becoming more discerning. That means your site must be mobile friendly, responsive and interesting. With local businesses, consumers are searching for driving directions, hours of operation, phone numbers, photos.

Local businesses are penalized now if they don’t have a mobile-friendly version of their website available. The new focus on better visual experience and the use of space to highlight important elements of the web page.

The future is also about https and dynamic websites. As reported by The Next Web on 12/17/15, Google is about to start favoring HTTPS sites in search results. Google is increasingly earnest in prioritizing secure web pages over regular HTTP ones in its search engine.

1. Social Media & SEO go together like peanut butter & jelly: Today’s consumer is intelligent, savvy and consumes more than 10 sources of information to make a purchase decision. Your business will come up in search, but where and how easy? And who will be talking about it? Claiming and publishing content across all of these platforms as part of a company’s web presence is vital to search engine optimization.

Social media influences purchase decisions. Consumers are looking to social for information and inspiration about which companies to choose and products to purchase. The increasing importance of social signals or Social Search Engine Optimization will continue to be hot in 2016. Facebook is moving closer to the search experience and Twitter is already there. Google’s indexation of Twitter will grow dramatically. And a significantly higher percentage of tweets and profiles will be indexed by the end of 2016. In December, Pinterest opened up promoted pins and claimed one million active business accounts. This will make Pinterest even more massive in the social media advertising arena, particularly for e-commerce.

1. Conversion Rate Optimization (CRO): Web managers are taking greater advantage of web tracking and event tracking in Google Analytics to understand how to get users to convert quicker.

1. Aggregated content & Content Strategy: Curating content is all about finding, organizing, explaining and sharing the best relevant third-party content for your audience. Content curation is a great strategy to increase authority, drive traffic and improve SEO.  Utilize tools like Twitter Moments and continue to add to your own lists in the network to keep up with the latest news and updates per Pair evergreen content with relevant keywords that tie into the business. Keep in mind this is more of a long-term strategy and won’t necessarily garner immediate traffic.

Improve previous successful content with Hummingbird-style queries and easy-to-read formatting (bullets, tables, images).

1. Motion & Interactive Content: While content has been deemed king over the years, the way it’s displayed will steal the show. Online quizzes, video and animated gifs will rise as users attention spans continue to decrease.

1. Quality & Reporting: In 2016, it will more than doing what’s required. SEOs should focus on quality and creativity in strategy, content creation, implementation, engagement and ultimately measuring the return on investment.
2. Advertising: New trend? Not really. But businesses should consider or continue to engage in paid search campaigns in the New Year to get incremental clicks. This can boost organic visibility. In 2012 (ancient times in digital years), Google reported “claiming a No. 1 organic ranking, paid ads provided 50 percent incremental clicks (meaning, half of the top-ranking site’s visits would not have happened without the presence of paid ads).
3. Branding: Google not only wants to deliver the best possible web page for a query, but they wan tot show users trusted sources. Well known brands tend to dominate search results. People are using other channels to discover products and companies. Sometimes the reputation of the brand matters more to a consumer than only its search result rank. This is also where reputation management comes in. Spend time on building the reputation of your brand. How? Make sure you have quality products and services. Yep, sometimes it needs to be said. Next, make sure your customer service via social media is top notch. And be real. Really engaging.

Without a longer-term digital marketing plan, you will miss out on the opportunities from strategic initiatives. A digital marketing strategy that includes the above will also keep you agile enough to stay ahead of the curve. Mobile expansion and personalization will continue to grow in importance. Don’t miss out on what’s to come in the coming year and beyond.

If you are looking for Web Design, Digital Marketing, Facebook Marketing, Social Media Marketing in Udaipur then you can contact us at +91-9460323232 info@udaipurwebdesigner.in